In this week’s CPP dive-in, we turn our attention to Japan, often referred to as the land of opportunities. Before delving into CPPs, let's discuss why Japan earns this title.

Data from data.ai reveals that Japan accounts for 8.22% of worldwide App Store downloads year-to-date. While this might seem unimpressive when compared to China's download share of 41.44% or the US's 37.29%, the story takes a twist when considering revenue.

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According to worldwide App Store revenue share data, Japan holds 18.78% of the pie. Given the intense competition in the US and the unpredictable mobile market regulations in China, Japan emerges as a beacon of opportunities. But, as with all things, where there's opportunity, there are challenges.

Our spotlight for this week's CPP of the week series is on Picsart. They serve as a stellar example of how to localize a storefront to resonate with diverse locales using cultural nuances. Moreover, they’ve elevated their game with standout CPPs in Japan and staggering impression shares on Apple Search Ads.

Picsart excels with its default product page. The app preview video, UI screens, captions, and design elements—like people, cartoons, and food pictures—are all thoughtfully localized for the Japanese culture and trends.

Furthermore, they've designed the UI in an aesthetic and minimalist manner, capitalizing on the power of imagery—a crucial aspect for a photo editor app.

Photo Editor App Custom Product Page

On this custom product page, Picsart emphasizes photo editing features that align with their Apple Search Ads campaign. Here are some stats:

• “がぞう編集” search score: 59, Picsart’s impression share: 73
• “写真編集” search score: 69, Picsart’s impression share: 80
• “画像 編集” search score: 72, Picsart’s impression share: 77

Cartoon Filter Custom Product Page

Picsart prominently displays its cartoon filters in the initial screenshots of this custom product page, selecting styles that resonate with Japanese preferences. Here's a snapshot of some Apple Search Ads keywords and PicsArt's outcomes with this custom product page:

• “アニメ 化” search score: 30, Picsart’s impression share: 70
• “写真いらすと化” search score: 33, Picsart’s impression share: 59
• “写真漫画” search score: 24, Picsart’s impression share: 69
• “写真をイラスト” search score: 29, Picsart’s impression share: 83

Apart from these two custom product pages, Picsart boasts 7 active custom product pages in Japan, each commanding impressive impression shares.

If you believe it's time to elevate your game with custom product pages but are unsure where to start, reach out to us. We specialize in leveraging custom product pages to boost both Apple Search Ads performance and organic traffic.

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(The metrics and data concerning to App's Apple Search Ads visibility score, Keyword's Search score, and keyword coverage of apps cited in this blog post are sourced from MobileAction.)

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