Custom Product Page of The Week: Lenme: Investing and Borrowing
Lenme recognizes the nuanced nature of the financial sector and acknowledges that not all features can be equally highlighted.
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In the fiercely competitive landscape of financial apps, making a lasting impression is both an art and a necessity. Lenme has strategically entered the realm of Apple Search Ads and Custom Product Pages (CPPs), showcasing a deliberate and effective approach. Despite a modest brand keyword search score of 37, Lenme has been steadily climbing the popularity ladder over the past year.
A Strategic Shift with CPPs
Lenme recognizes the nuanced nature of the financial sector and acknowledges that not all features can be equally highlighted. The utilization of Custom Product Pages (CPPs) becomes crucial in providing a tailored showcase of specific app functionalities.
Lenme's strategic shift with Custom Product Pages (CPPs) is a testament to the company's understanding of the need for a nuanced and tailored approach in the competitive financial app landscape. The Crypto CPP and Competitor CPP serve as prime examples of how CPPs can be leveraged to showcase unique features and directly address specific user segments. As businesses consider navigating the complexities of CPPs, Lenme's success story provides valuable insights into the potential impact of a well-executed strategy on app visibility and differentiation.
Crypto CPP: Crafting a Niche in the Cryptocurrency Sphere
Lenme's Crypto Custom Product Page (CPP) represents a strategic shift that acknowledges the unique characteristics of the cryptocurrency market. In this detailed analysis, we explore how Lenme has tailored its CPP to cater specifically to cryptocurrency enthusiasts and the impact it has had on attracting this niche audience.
The world of cryptocurrencies is fundamentally different from traditional financial assets. Lenme astutely recognizes this distinction and leverages its Crypto CPP to create a tailored experience that resonates with cryptocurrency enthusiasts. This recognition is not merely aesthetic but extends to the core features and messaging of the page.
The visual design of the Crypto CPP is a departure from Lenme's default page, adopting a striking black color scheme. This choice goes beyond aesthetics; it symbolizes the unique and often contrasting characteristics of the cryptocurrency world. The dark theme sets the tone for a different experience, signaling to users that this page is dedicated to cryptocurrency-related offerings.
The world of cryptocurrencies is distinct from traditional financial assets, and Lenme acknowledges this by dedicating a separate CPP to this sector. With an impressive 38% impression share, the Crypto CPP stands out not just in content but also in style.
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Unlike its default page, which is bathed in white and soft colors, the Crypto CPP adopts a striking black color scheme. This stark contrast is more than just a visual choice; it represents the distinct nature of the cryptocurrency world. This CPP doesn't just stop at aesthetics. It focuses on showcasing features that are exclusively relevant to crypto enthusiasts, features that you wouldn't find on the default page.
Competitor CPP: Standing Tall Among Rivals
With a strategic focus on competitor keywords, Lenme’s Competitor CPP, holding a 34% impression share, is a bold statement in the competitive landscape. This CPP, targeting 10 carefully selected keywords, is designed to showcase Lenme's unique strengths over its rivals.
One of the key elements of Lenme's Competitor CPP strategy is its focus on competitor keywords. This approach involves identifying and targeting specific keywords associated with rival financial apps. By doing so, Lenme ensures that its app appears in search results for users seeking alternatives to competitor apps. This not only increases visibility but also positions Lenme as a viable alternative.
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What's interesting here is the design continuity from the default product page, using similar colors and design elements. However, this CPP is not just a mere echo of the default page. It smartly highlights Lenme's unique selling points, such as higher loan amounts and swift membership processes, features that set it apart in the competitive financial app market.
ASA Keywords
According to MobileAction’s Search Ads Intelligence, Lenme is nailing it with Apple Search Ads by focusing on just 12 keywords. And they are nailing it.
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In the dynamic world of Apple Search Ads, mastering the art of CPPs is key to standing out. If you are unsure how to navigate the CPP scene but wish to elevate your app's presence, we're here to help.
Schedule a call with us to learn more about harnessing the power of Custom Product Pages for your app's success in the Apple App Store. Let's make your app the next big thing in its category!
(The metrics and data concerning App's Apple Search Ads visibility score, search score of keywords, and keyword coverage of apps cited in this blog post are sourced from MobileAction.)