The Challenge

Easyapp, a newcomer in the mobile app builder space, had just begun its advertising efforts when it partnered with OtherWayAround (OWA).

The main challenge OWA sought to address was to drive user acquisition and convert those users into paying subscribers to kickstart Easyapp’s growth.

At the outset, Easyapp struggled to attract organic users, and its subscriber count was low. Its market presence lagged significantly behind competitors.

The Solution

OtherWayAround developed a comprehensive strategy to grow Easyapp across both paid and organic channels, with a focus on increasing market share and boosting subscriptions.

OWA first created a pool of hundreds of keywords to drive organic growth. Once the organic strategy was in place, it was seamlessly integrated with Apple Search Ads through a Keyword Segmentation approach to maximize effectiveness.

OWA identified key keywords, optimized custom product pages, and launched highly targeted Search Ads campaigns. This multi-faceted approach quickly elevated Easyapp to a leadership position in its niche.

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The Result

The primary target keyword for Easyapp was "App Builder." Although the app did not initially rank for this term, it climbed to the top position by the end of the third month.

The main challenge with the keyword "App Builder (Search Score: 32)" was fierce competition, as Apple ranks all apps and games for the term "app." Despite this, OWA’s ASA strategies increased the conversion rate, and Easyapp eventually ranked as high as #1.

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Before partnering with OWA, Easyapp relied on Meta, TikTok, and Google Ads for marketing. After introducing Search Ads, this became the app’s most effective paid channel. Subscription conversion rates from other platforms were under 1%, but with the right ASA strategy, Easyapp achieved a 30% conversion rate from Search Ads downloads.

Before using Search Ads, Easyapp generated only 2-3 subscriptions per month. With the new approach, monthly subscriptions exceeded 100 from Search Ads alone.

Following these ASO and ASA efforts, Easyapp rose from being unranked to #1 for the keywords "App Builder" and "App Maker."

OWA's tailored approach to App Store Optimization (ASO) and Apple Search Ads (ASA) proved to be the key drivers of Easyapp's exponential growth. Through innovative strategies, OWA not only positioned Easyapp as a market leader but also set the stage for sustained growth, as evidenced by the dramatic increase in user acquisition, visibility, and valuation. The success of Easyapp serves as a testament to the transformative power of ASO and ASA in the mobile app industry.

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If you’re looking to scale your app’s growth through proven ASO and ASA strategies, reach out to OtherWayAround today to unlock your app’s full potential.

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