The Challenge: Standing Out in a Crowded Market

Breaking into the highly competitive mobile gaming market is no small feat, especially for niche apps. For our partner, a mobile car simulation game with engaging gameplay and strong potential, standing out amidst countless competitors was a significant challenge.

Despite its appeal, the game struggled with:

• Low organic search visibility, making it harder for new players to discover the game
• Fluctuating keyword rankings, impacting long-term discoverability
• Limited conversion rate improvements due to minimal A/B testing on creatives
• Over-reliance on branded searches, making it difficult to attract new audiences

That's when the “racing game” partnered with OtherWayAround to create a roadmap for sustainable growth—and the results exceeded expectations.

Our Approach: Building a Foundation for Sustainable Growth

We focused on developing a comprehensive, data-driven strategy aimed at long-term success rather than quick fixes. Our approach centered on two key areas:

1. App Store Optimization (ASO) & Keyword Strategy

• Optimized metadata to increase rankings across relevant search terms
• Expanded keyword coverage, helping the game appear in more relevant searches
• Strengthened keyword positioning on Google Play, ensuring a solid foundation for long-term discoverability

2. A/B Testing & Conversion Rate Optimization

• Tested different creative assets to refine messaging and improve conversion rates
• Addressed the impact of increased impressions on conversion rates by focusing on creative elements that better engage users
• Developed an experiment roadmap to guide future testing and ensure ongoing optimization

The Results: Dramatic Improvements Across All Metrics

Our systematic approach to ASO and creative optimization delivered impressive results across both app stores:

App Store Performance:

• Significant improvement in impressions, leading to greater visibility
• Higher search rankings across key terms, making the game easier to discover
• More organic installs, increasing overall growth and engagement

Google Play Performance:

• 27% increase in impressions since optimization efforts began
• 59% growth in installs, proving the effectiveness of keyword strategy improvements
• Higher rankings across core keywords, reinforcing long-term visibility

Sustainable Growth & Improved Efficiency

• Reduced reliance on branded searches, leading to more balanced user acquisition
• Built a strong foundation for continued growth, ensuring lasting improvements in visibility and engagement

Key Takeaways: The Power of Strategic ASO

This success story demonstrates that a data-driven ASO strategy can drive significant improvements in visibility and organic growth for a mobile car simulation game. By:

1. Refining keyword strategies to capture relevant search traffic
2. Optimizing creative assets to improve conversion rates
3. Consistently testing new approaches to adapt to changing market conditions

We helped mobile racing game, gain stronger discoverability and establish a more sustainable growth trajectory in a highly competitive market.

Ready to Transform Your App's Growth?

If you're looking to scale your game's organic presence, OtherWayAround can help you achieve measurable, long-term success. Our data-driven approach and proven strategies can help your app stand out in crowded marketplaces and reach its full potential.

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Let's connect and make it happen!

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