The Challenge

Baydöner Cossla's application, rich with comprehensive features and an impeccable design, aimed to capture a larger share of the app market. Despite its strong foundation, the app encountered challenges in achieving visibility and attracting organic users in an intensely competitive environment.

Initial insights indicated that while Baydöner Cossla was perfectly poised for success, there was room to leverage App Store Optimization (ASO) more effectively. Key areas such as keyword integration, engaging app descriptions, user-friendly interfaces, and securing positive user feedback are pivotal for enhancing visibility and attractiveness. These elements were identified as critical levers to improve the app’s discoverability and competitive appeal.

Addressing these challenges involved fine-tuning ASO strategies to better highlight Baydöner Cossla’s unique offerings and ensure it stood out in the crowded app marketplace.

The Solution

OtherWayAround conducted a comprehensive one-month analysis to enhance Baydöner Cossla's App Store Optimization (ASO). This analysis unfolded in four key stages and utilized various channels and data sources to gather essential insights. These insights formed the basis of a strategic roadmap that not only outlined steps for Keyword Optimization and Conversion Rate Optimization but also established a clear division of tasks between the OWA and Baydöner teams.

A significant aspect of our solution was collaboration on technical improvements, notably reducing Crash Rates, which directly influenced user retention and acquisition. Alongside, meticulous planning for metadata updates helped elevate the app's rankings, moving beyond fixing issues to capitalize on existing strengths and new opportunities.

The partnership strategy expanded beyond just organic growth; it encompassed a holistic growth approach, significantly improving the app’s market position and readiness for future advancements.

The Result

Following the implementation of our strategic roadmap, Baydöner Cossla experienced a remarkable transformation in its app store presence. The focused approach on Keyword Segmentation, which involved a thorough categorization and strategic elimination process, allowed us to target keywords that were most beneficial for the app’s visibility.

Despite starting from a position with no rankings for nine crucial keywords, our targeted strategies catapulted Baydöner Cossla to the top positions for four of these, significantly enhancing its digital competitiveness. This was not just an improvement in keyword rankings but also in user engagement, as evidenced by the app's conversion rates.

This marked a significant milestone in enhancing Baydöner Cossla's visibility and competitiveness in the digital space, demonstrating the power of strategic keyword optimization in mobile marketing.

The increased relevance in the organic search led to the creation of an Experiment Roadmap, designed in close collaboration with the Baydöner team. The systematic testing and adaptations resulted in tangible improvements, which were reflected in a nearly 20% increase in conversion rates.

Date range: September 2023 to February 2024

Service: 4 Month App Growth Program