We've rounded up the best mobile user acquisition strategies you need to know to kickstart your journey to success.

Why?

Because having the perfect app for an audience segment won’t shower you with downloads. 

‍You'll need to become a bit of a pro at getting folks to notice your app, take some smart risks, and try out new stuff to set yourself apart. 

Mobile User Acquisition Strategies

App Store Optimization (ASO)

App Store Optimization (ASO) is what you do to improve your app store visibility and increase organic (unpaid) downloads. Basically, you try to influence your app's rankings in search results & category listings, and user behavior to be able to convert them. 

ASO involves both on-metadata and off-metadata factors.

On-metadata factors are elements that can be directly controlled and optimized within the app's store listing. Off-metadata factors influence ASO indirectly and are often related to user engagement and external signals.

Apple Search Ads

Apple Search Ads lets you maximize your app's visibility on the App Store. 

Your app can shine in the Today tab, show up in search results, appear on the search tab, and even make an appearance on competitors’ product pages. 

You can also mix it up by pairing ad variations to other campaigns on advertising channels to direct users to custom product pages. 

You can bid on keywords to secure the top position of the search results. This way, you can reach out to the users with the highest intent to download. But there's more to it than meets the eye:

• Select the right keywords by seeking a balance between relevance, competitiveness, and search volume. 
• Regularly evaluate and fine-tune your chosen keywords based on their performance. 

You can leverage the Today tab to increase your brand awareness. This can help you increase the search volume of your brand keywords, resulting in lower costs for your search results campaigns. 

Keep in mind! To run Today tab ads, you need custom product pages. Here are things to consider:

• Use compelling and concise messages that showcase your app's unique features and benefits. 
• Experiment with different variations to discover which resonates most with your target audience. 
• Remember, the right words and visuals can intrigue and entice users to explore further.

Last but not least, you should plan your budget distribution.

• Ensure you allocate your ad budget strategically between the 4 ad placements.
• Consider peak user activity, and leverage seasonality to make the most out of your budget.

Social Media Marketing

Social media isn't just about catching up with friends or scrolling through memes. It's also where you shout, whisper, and entice users into your app's universe. And you can drive serious user traffic to your app product pages with the right ad on the right platform. 

Not all social media platforms are created equal. Take the time to research and identify the platform that aligns best with your app's target audience. Each platform has its own unique vibe, so choose wisely to make the most impact.

Craft an Irresistible Profile

Your social media profile is your app's online identity. Make sure it's well-optimized with your logo, relevant keywords, and a brief yet compelling description of what your app offers. Remember, first impressions count, even in the digital world.

And don’t forget about keywords! They matter on social media too. Ensure you include relevant keywords throughout your profile to enhance its visibility when users are searching for similar content.

Create Content that Resonates with Your Audience

Your content should be a mix of engaging posts, informative content, user-generated gems, and exciting announcements. Make your audience a part of your app's story. 

Don’t hesitate to experiment with various formats like photos, carousels, and videos to see which one strikes a chord with your audience.

Ensure you really engage with your target audience. Respond promptly to comments and messages, and involve them in your journey through polls, contests, and interactive stories. Make them feel like they're a part of something bigger.

Influencer Marketing

Collaborating with influencers in your app's niche might be a good way to increase your credibility and reach. You can tap into their established and engaged follower base. 

However, you should partner with influencers whose values align with your app! Make sure you’re working with the right ones. 

‍Choosing the Right Influencers

• Look for influencers with active and engaged followers rather than just a large number.
• Seek influencers whose content matches your app's vibe authentically.
• Ensure their followers match your app's target audience.
• Assess the potential returns against the cost of collaboration.
• Investigate their track record. Have their past partnerships yielded positive results?
• Collaborate with influencers who are reliable and committed.

Referral Programs

If you think, standing out is about flashing big budgets. Think again. 

It's actually more about smart strategies that engage users and drive organic growth. One potent tool in this arsenal is the referral program. 

You can be short on team power. However, with referral programs, you can turn your active users into brand advocates who usher in new users. 

The heart of a successful referral program lies in the rewards it offers. 

• Create enticing rewards for both the referrers and the referred.

• Think about what would genuinely motivate them to participate. In-app credits, access to premium features, exclusive discounts, or even tangible rewards can work wonders. 

• Leverage in-app messages to catch the attention of active users. 

• Employ push notifications to remind them about the rewards waiting to be claimed. And don't forget to make some noise on your social media platforms.

• Ensure users should be able to refer others with just a few clicks. 

• Any form of friction could lead to drop-offs. Simplify the process by pre-filling fields when possible and providing clear instructions. Remember, the easier it is for users to participate, the higher the chances of their engagement.

Feel free to adopt any or all of these strategies. Or explore the ones we haven't covered yet.

These are all optional. But there is one thing that is indispensable. A strategy roadmap. 

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Book a call with us now. 

Let’s get your app on the path to self-sustained growth.

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