For this week's edition of our “CPP of the Week” series, we're vibing to the beats of Rap Fame, an app that’s making waves in the world of hip-hop.

Despite a modest ASA visibility score of 51, they're taking the stage with their strategic use of CPPs. It's not just the beats they’re dropping, but their sharp focus on relevant keywords and resonating with aspiring rap artists.

Big ups to the Rap Fame crew for bringing the heat and dropping the mic in the CPP game!

Rap Fame rocks an impressive 71 overall visibility score in the US, ranking in the top 10 for numerous high-volume keywords. But here’s the catch: they're mastering their game without a mega budget in ASA.

Now, let’s dive into the details about how Rap Fame is making an impact with their CPPs.

Rap Studio CPP:

Rap Fame's got the rhythm on lock! Their screenshot design for the Rap Studio CPP presents cool features with microphones, headsets, and keyboards setting the scene. Those visuals? 100% resonating with users looking for a rap recording app.

Targeting keywords related to rap recording, this CPP boasts an average impression share of 11%. They've amped up their design with different captions and UI screens, perfectly syncing with searches for rap recording apps.

Learn to Rap CPP:

A special shoutout to the newbies out there! This CPP, with an impression share of 6%, is all about helping beginners find their rhythm and flow. The design may be simple, but it's the features and captions that make it a hit.

Release Songs CPP:

A CPP for all the rappers looking to get their tracks out there, with an impression share of 5%. No frills, but the choice of features and catchy captions make it stand out, hitting all the right notes.

Apple Search Ads Keywords

According to MobileAction’s Search Ads Intelligence, Rap Fame is nailing it with Apple Search Ads by focusing on just 48 keywords. And they're getting the biggest impression share in most of these keywords.

Taking a peek at the screenshot, you can see they're going for the gold with a mix of generic keywords, their own brand keywords, and their competitors’ brand keywords. 

Now, when it comes to their Learn to Rap and Release Songs custom product pages (CPPs), they've got a strict game plan. They’re laser-focused with only 2 keywords for each CPP.

Even though they've snagged the top 2 spots for keywords like "how to rap" and "how to r.a.p.", Rap Fame isn't just kicking back and relaxing. They're actively bidding on these keywords.  

Whether this is to leverage Apple Search Ads and ASO correlation or just a straightforward strategy to be the kings of visibility, kudos to Rap Fame. They're acing the CPP game with spot-on keyword tactics and designs that are sharp as a tack.

Feel the rhythm but unsure how to navigate the CPP scene? We've got your back. Schedule a call with us today and let's get you on track. 

(The metrics and data concerning App's Apple Search Ads visibility score, search score of keywords, and keyword coverage of apps cited in this blog post are sourced from MobileAction.)

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