Custom Product Page of The Week: Capital.com
In this week's episode of our “CPP of the Week” series, we're shining the spotlight on a team that's expertly trading their time and efforts
Kevser
Capital.com boasts an 81 overall visibility score in the UK, establishing itself as one of the largest investment apps on a global scale. What's more, they're not just playing it safe; their Apple Search Ads campaigns are live in 47 different countries.
Navigating Apple Search Ads in the Finance category can often feel like you're more likely to spot a unicorn than stumble upon a keyword with a CPA under $15. This reality holds, even for the major players. That's why companies like Capital.com are mastering every tool and feature Apple throws their way to trim those hefty costs. Let’s take a peek at how Capital.com is mastering CPPs in the UK.
As you can see, Capital.com ticks all the best practices boxes in their default product page screenshot design: social proofs, concise and direct headlines, a strong contrast between background and UI screens, prominent UI elements highlighting a feature, and clean usage of payment icons.
Trade markets CPP
Now, let’s examine Capital.com’s CPP, where they've targeted more than 300 keywords related to trading and secured impressive impression shares.
Capital.com strategically places important keywords in the first two screenshots in this CPP, employing them in captions and backgrounds to capture the intent of trading-related search terms. They also differentiate the UI screens, reflecting the app’s trading-related utilities.
“Trading” search score 49 - Capital.com impression share 49%
Trade Forex CPP
In this CPP, the focus shifts to forex-related search terms. Similar to the previous CPP, Capital.com incorporates “forex” in the first screenshot’s caption and tailors the messaging and several UI screens accordingly.
With this CPP, Capital.com has their sights set on 144 keywords, and they’re not just taking part—they're averaging a 6% impression share across the board.
If you believe it's time to elevate your game with custom product pages but are unsure where to start, reach out to us. We specialize in leveraging custom product pages to boost both Apple Search Ads performance and organic traffic.
(The metrics and data concerning to App's Apple Search Ads visibility score, Keyword's Search score, and keyword coverage of apps cited in this blog post are sourced from MobileAction.)
