While our focus this week is their U.S. storefront, where they have a 53 Search Ads visibility score, it’s only one of the 26 countries where they are actively running Apple Search Ads. 

In terms of their organic efforts, Sofascore maintains a 72 organic visibility score in the App Store, where they are ranking in top positions in many high search score keywords such as [football live], [live score], and [sportybet]. 

Offering a wide range of value propositions, the prominent features of SofaScore can be summarized in 5 main categories:

• Covering 25 sports and 5000+ leagues, it keeps you informed.
• Player insights include statistics and performance visuals.
• Join discussions and predictions with fellow fans in chat.
• Follow players, teams, and leagues for instant updates.
• Get live scores and stats for 25 sports, with more to be added.

But SofaScore takes it a step further, seamlessly catering to these diverse user interests and needs through their captivating CPPs.

So, let’s check those out. 

Football CPP

It's clear that when users search for keywords like 'soccer scores,' or ‘live soccer results’, they're searching for an app that shows soccer or football games’ results.

Above are some of the keywords associated with soccer scores that Sofascore targets in their Apple Search Ads, with a CPP designed to highlight that specific sports branch.

Although their Impression shares for some of those keywords are not the highest, Sofascore’s selection of keywords that are associated with their dedicated CPPs seem to be the most relevant ones. 

Screenshots are key to catching the user's eye and driving clicks. Therefore, it is crucial to highlight the features and visuals that will resonate with the user's intention. Which is exactly what Sofascore is doing by including real life images of athletes, such as the image of Luka Modrić in the first screenshot of their football CPP.

Tennis CPP

SofaScore's Tennis-focused CPP is making waves with an impressive 10% impression share.

What sets SofaScore apart is their laser-focus on tennis content. Adding Novak Djokovic's game results, they cater to his massive fan base and anyone seeking up-to-date tennis insights.

SofaScore's Tennis CPP delivers an immersive experience with easy-to-read captions, clear value propositions, and seamless app UI screens that will appeal to tennis fans and followers.

Strategically targeting tennis games and results related keywords, SofaScore secures top ranks in many relevant keywords like [tennis live score] or [tennis news].

In the world of Apple Search Ads, SofaScore might soon find itself serving aces in organic rankings for tennis-related keywords with their carefully crafted CPP strategy .

Whether you're a tennis enthusiast, a Djokovic fan, SofaScore proves they're match-ready with their Tennis CPP.

Fighting CPP

🥊💥 Discover SofaScore's dedicated set of screenshots, designed specifically for fighting sports and MMA enthusiasts. This CPP is a standout performer, responsible for an impressive 18% of all impressions in SofaScore's Apple Search Ads traffic for fighting fans.

From comprehensive fighter profiles to live match updates and detailed statistics, SofaScore provides everything you need to stay updated and informed about MMA and fighting sports in their dedicated product page.

Similar to our earlier example, SofaScore strategically targets keywords like "ufc" and "ufc schedule" to match with their Fighting CPP to ensure their visibility in areas where they have lower organic rankings. Users searching for anything related to "ufc" or other MMA organizations will be drawn to SofaScore's tailored visuals that perfectly align with their interests.

SofaScore excels in the CPP game by strategically catering them to their audience's specific interests and employing a targeted keyword approach.

It was about time that you also score a goal in the CPP league! Need help tackling them? Schedule a call with us today and we'll provide insights sharper than a striker's aim and more detailed than a referee's playbook. 

(The metrics and data concerning App's Apple Search Ads visibility score, search score of keywords, and keyword coverage of apps cited in this blog post are sourced from MobileAction.)