We have already told you why we do what we do. 

Now, it’s time to talk about how we do it. 

At our core, we are not just lofty talkers but dedicated doers. Our 6-month program will take your app from ground zero to the pinnacle of success. And we'll walk you through each step of the journey so that you can maintain this triumph in the future. 

Here’s the TL;DR for busy bees:​​

1st Month: Analysis Phase - Laying the Foundation

• Market & competitor analysis
• Visibility analysis (includes keyword research, optimized metadata suggestion)
• Keyword Optimization (KWO) guide
• KWO web tool (lifetime free) and spreadsheet template
• Conversion analysis (includes minimum 2 ideation, 8 a/b tests)
• Experiment roadmap template
• Conversion rate optimization (CRO) guide
• Min of 4 meetings

2nd Month: Building Upon the Foundation

• Apple Search Ads analysis (includes actionable optimization suggestions)
• Automation & tool guidance, and discounts from ASA bid automatization tools (if account needs)
• Looker ASO Dashboard (Lifetime free)
• S.M.A.R.T. strategy roadmap
• Strategy roadmap tracking report
• Min of 4 meetings

‍3rd Month: Refining and Perfecting - Iteration Phase

• Sequential analysis (before/after analysis) for the first round of changes
• Sequential analysis spreadsheet template
• UA & MMP Workshop materials and discounts / extended trials from partners
• Retention & engagement workshop materials and discounts / extended trials from partners
• Paywall optimization workshop materials and discounts / extended trials from partners
• Monetization workshop materials and discounts / extended trials from partners
• Min of 4 meetings

‍4th Month: Into the Laser-locked Marketing

• CPP workshop and materials
• Custom tailored CPP Playbook
• CPP reporting structure and data governance
• 2 CPP launch by OWA
• Guidance on 2 CPP launch by client
• Regular follow-ups on previous months' topics to adapt iteration (KWO, CRO, ASA)

‍5th Month: Activation Phase - Your Time at the Helm Begins

• Assessment of CPP impact and integration of tools and analytics.
• Regular reporting and follow-ups on operations and results for KWO, CRO, ASA, CPP
• Strategy roadmap revisit and reevaluation

‍6th Month: Strategy Plan for the Next 12 Months

• Regular reporting and follow-ups on operations and results for KWO, CRO, ASA, CPP
• Launch of another Custom Product Page (CPP) on  your preferred social media channel
• Assessment the performance of paid social channels 
• Strategy roadmap for the following 12 months

Throughout the program, you'll receive personalized guidance, workshops, analytics tools, and a collaborative approach to ensure your app's growth and success. We'll provide you with comprehensive workshop materials, detailed reports, and practical templates, ensuring you possess the tools necessary to sustain your app's growth framework well into the future. 

Analysis Phase: Laying the Foundation

1st Month

The first month of our program is all about setting the stage.  

We know your app has unique characteristics and challenges. Therefore we kick off with an in-depth analysis to tailor a growth plan that fits like a glove.   

Here are the vital questions we answer to define your app’s trajectory:

• What opportunities does your market hold? We delve deep into your app's niche, identifying untapped markets and emerging trends to leverage for your app's growth.
• Who are your direct, close, and broad competitors? By analyzing the competitive landscape, we gain valuable insights into your competitors' strategies and identify areas where your app can stand out.
• How visible is your app in the app stores? Visibility is key to attracting users, and our Visibility Analysis provides valuable data on your app's discoverability and visibility within the app stores.
• Do you target the right audience? Understanding your target audience is vital for effective user acquisition. We conduct thorough research to ensure that your app is reaching the right users who are most likely to engage and convert.
• How well do you convert your traffic? By assessing users' journeys in stores and identifying improvement opportunities for each traffic channel, we boost your store conversion rates.

During the first month, we work closely with you to ensure that you understand every aspect of your app's growth plan. Our team will guide you through Keyword Optimization and Conversion Rate Optimization. We explore the most relevant and high-performing keywords to enhance your app's visibility and organic growth. 

Together, we build a system for prioritizing keywords and improving your app's metadata to maximize organic performance and increase app store rankings, continuously. We’ll also sculpt a lasting framework for your A/B testing. This experiment roadmap will help you make data-driven decisions that optimize user engagement, conversions, and downloads. We'll nurture your ability to craft hypotheses, execute tests and analyze data for further iterations. 

By the end of the first month, you'll have a solid foundation in place, with a comprehensive understanding of your app's potential for growth. An entirely new keyword list that explicitly highlights the relevant and high-intent keywords that you should focus on and optimized app metadata to rock organic performance.    

2nd Month

We build upon the robust foundation established earlier, starting the second month by unlocking the power of Apple Search Ads. 

We know, navigating Apple Search Ads can be daunting. You need to manage multiple campaigns at once, use different ad placements, optimize your bids, leverage the right keywords with the right density, build a semantic campaign structure, and be laser-focused on what you want to achieve so that you don't waste your money. 

We'll equip you with the right tools and provide guidance on how to use them effectively. This way they won’t become other unused tools sitting on your expense list and gobbling up your money month after month.

After completing Apple Search Ads we share your strategic roadmap.

Unlike many agencies that tell stories about pink unicorns and ethereal clouds, we favor realism. We'll build a strategic roadmap for you guided by tangible numerical insights — ones that are Specific, Measurable, Achievable, Relevant, and Time-Bound. 

Rest assured, you won't hear vague promises of 'improved organic performance' from us. Instead, our commitment will always be: 'We will amplify your organic downloads by x% within y months.' 

And, our goals are far from generic; they are uniquely tailored, echoing the meticulous analyses we've conducted on your behalf. These objectives are bespoke to your app, meticulously aligned with your prevailing market dynamics, and deeply rooted in your historical data.

We'll also provide you with your custom-built and lifetime-free Looker ASO Dashboard, where you can track your app's traffic sources, install volumes, new and returning users, conversion rates by source, and search performance for both iOS and Play Store — all in one place. 

By the end of the second month, you'll master Apple Search Ads essentials and have a fine-tuned Apple Search Ads performance primed to max out your impressions and install volumes. With set-up bid optimization and automations, you'll secure consistent results and efficiency for your future endeavors.  

Iteration Phase: Refining and Perfecting

3rd Month

In the third month, our collaboration enters a new phase of strategic refinement, data-driven improvements, and a holistic approach to app growth. Without theory, you cannot implement, but without continuous practice, you cannot improve.

We've audited your app's performance, analyzed the market, and implemented changes to align with your customized goals. Now, it's time to witness the impact of these alterations and carry out a sequential analysis to iterate and optimize even further. This iterative approach allows us to continuously refine your app's growth plan, ensuring it's on track to achieve maximum success.

During this phase, we blend the power of App Store Optimization (ASO) with Apple Search Ads (ASA). While ASO may work well in isolation and ASA can deliver impressive results on its own, the real impact is realized when these two work synergistically.

Neglecting Apple Search Ads will lead to missing out on extra exposure opportunities. Without a strong organic presence, you’ll find yourself forced to bid high on Apple Search Ads just to gain some visibility. However, relying solely on high bids for growth is unsustainable. Especially when big-money apps don't waste their money with this approach but you with a more limited budget do.

That’s why integrating ASO and ASA allows us to create a powerful marketing ecosystem for your app, maximizing visibility, attracting more users, and driving higher conversion rates.

As part of our commitment to your continuous growth, this month also features four workshops.

• Paid UA & MMPs
• Engagement & Retention
• Monetization
• Onboarding & Paywall Optimization 

You'll get materials for each workshop along with exclusive discounts from our partners, giving you a competitive edge in the market.    

4th Month: Into the Laser-locked Marketing

Give yourself a pad on the back! With the foundational work we've done together, your app's organic and Apple Search Ads performance has significantly improved. Installs are now coming in with high volumes and conversion rates, resulting in reduced spending and increased earnings for you.

Now is the time to scale up. We’ll focus our app marketing efforts more while continuing to experiment strategically. It may sound complex, but we'll guide you through the process.

This month, we introduce you to the Custom Product Pages (CPP). We do a workshop and share a custom-tailored CPP playbook for your app with you but let’s do a short introduction here. 

In short, CPPs are essential for running Apple Search Ads Today Tab ads and can be used as ad variations for Apple Search Ads search result campaigns. 

However, what many don't know is that CPPs aren't exclusive to Apple Search Ads; they can be incorporated into all your app marketing efforts, including social media ads and more. The more, we’ll cover in our program. 

During this month, we prepare the CPP launch together with you. We write briefs and launch two CPPs on your behalf. And guide you on launching another 2 CPPs. We build a CPP reporting structure to gauge their impact effectively. Additionally, we'll continue monitoring the results of our previous actions and iterate as needed to achieve even better outcomes.

By the end of this phase, you'll be equipped with a robust marketing ecosystem, powerful growth strategies, and a refined app that is poised for sustained success in the competitive market. Our collaborative approach ensures that you continuously fine-tune your tactics, making sure your app remains ahead of the curve and thrives in an ever-evolving digital landscape.

Activation Phase: Your Time at the Helm Begins  

5th Month 

This month marks the start of your journey to independence – you're spreading your wings and soaring higher. As we gradually step back, you're taking the lead.

Here's a peek at what the fifth month holds: 

• Our ongoing keyword optimization strategy continues to weave its magic. Those North Star keywords of yours that we implemented together? They keep guiding users to your app store product pages. And, we're keeping a watchful eye to ensure you're still steering in the right direction.
• Our conversion optimization plan is in full swing. We're fine-tuning your app's performance, making sure that every user interaction counts.
• We're not hitting the brakes on Apple Search Ads. In fact, we're revving the engine even more. It’s just now that you’re more in the driver's seat. Costs keep taking a nosedive while your paid downloads take a victory lap.
• By now, we've launched a minimum of four CPPs (Custom Product Pages). We analyze data and identify what's working like magic and what needs a little extra sparkle.
• If you embraced the toolset and analytics platform we laid out, it’s time to integrate your data and refine your onboarding process to make sure those tools never going to waste.
• There's also a pause and ponder moment this month. Remember that strategy roadmap we crafted together? Well, it's time for a reunion. We'll revisit our strategy roadmap, celebrate the victories, tackle the challenges, and chart a course for even greater triumphs. We’ll recalibrate your compass, ready it for the next exhilarating phase of your journey.

6th Month: Strategy plan for the Next 12 Months

In the first week, our focus is on launching another Custom Product Page (CPP). This time, we'll show it off on social media. Which direction we’ll go is purely based on where you want to shine. Whether TikTok beckons your audience or the triumph trio of Facebook, Instagram, and TikTok commands your focus, we'll strategize accordingly. 

We decide on the CPP based on the info we've gathered from earlier launches. But the big idea here is to help you see that there are more places where your app can do well. For this to work, we need a proper tracking system, your MMPs, and social media accounts in place. That's what we do in the first week.

Then, we’ll do a master analysis. This includes what's happened over the last 6 months. It's to see how far you've come and what you can achieve if you keep going strong. 

Taking master analysis into account, we switch gears and plan for the next 12 months. The first plan was for these first 6 months, knowing that you'd be learning and growing. Now that you're in the driver's seat – fully confident to seize your own app growth – we’ll be setting even bigger goals.

You've already come this far. 

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Let's take the next step: set up a call and discuss your journey ahead – crafting a tailor-made 6-month roadmap to drive your app's growth to the heights of success.

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